About Me

Imen Bouzouita

is a Berlin- based Consultant Focused on User-Centered Web Design, Digital Product Strategy & Conversion Rate Optimization.

About

Hi, I’m Imen – a creative with an engineering background from the Technical University of Munich, blending product, design, and technology to craft engaging digital experiences.

I work with industry-leading tools and platforms such as Webflow, Shopify, WordPress, Wix, Framer and Squarespace for low-code web development, while leveraging my skills in HTML, CSS, and JavaScript to create responsive, visually appealing websites. When it comes to design, I turn to Figma for UX/UI, ensuring that every user journey is thoughtfully crafted. Additionally, I use Adobe Creative Cloud applications, including Premiere Pro and InDesign, for multimedia projects.

With a passion for coding and a keen interest in cutting-edge technologies, including AI, I specialize in creating user-centric solutions across various platforms. Whether it's building a seamless online store or designing intuitive interfaces, I’m always looking for ways to combine emerging technologies with thoughtful design.

Beyond development and design, I have a solid background in agile project and product management. This allows me to seamlessly bridge the gap between business goals and user needs, ensuring every website is both visually compelling and strategically effective. With a deep understanding of workflows, user behaviour, CRO and market trends, I create websites that not only look great but also turn visitors into customers. My experience in managing cross-functional teams and delivering high-quality digital products enables me to offer a streamlined, efficient process from concept to launch. I’m passionate about crafting web experiences that are intuitive, engaging, and built for long-term success.

Work Experience

Independant Consultant (since 2024)

Product Management, Designing Customized Websites, CRO, Neuromarketing

Senior Consultant, Deloitte Neuroscience Institute (2021-2023)

UX Engineering, Web Development, Web Design, Video Editing, Product Management, Creative Problem Solving, Neuromarketing

Shopify Store Developer and Product Manager, undGretel (2021)

Co-developement of an onlineshop and launch of various new products

Digital Booster, innogy/eON/Syna (2018-2020)

Trainee Program in Software Development and User/Customer Experience, Front-End Developer

Technical Product Manager, BMW/Rolls Royce/Mini (2016-2018)

Supervision of development projects in terms of progress, quality, design and budget

Technical University of Munich (2012-2015)

- Bachelor Thesis: in Autonomous Driving
- Master Thesis: in Renewable energies - Simulation of a Wind Turbine Facility