Project Description
This ongoing freelance project focuses on transforming the digital experience of a B2B consulting business through a full-cycle product approach—from UX analysis to redesign and implementation. Acting as a “full-stack” Digital Product Manager, I led the identification of friction points across the website, redesigned key user journeys in Figma, and rebuilt the platform using WordPress.
Problem solved:
The project focused on unlocking the full potential of the existing website by enhancing clarity, structure, and user experience. While the foundation was already in place, there was an opportunity to refine messaging, streamline navigation, and strengthen the overall user journey. By improving visual hierarchy and making the value proposition more immediately accessible, we aimed to create a smoother and more engaging experience that better supports visitor understanding and lead generation.
Technologies used:
- Figma for UX/UI design and prototyping
- WordPress for website rebuilding and CMS management
- SEO optimization techniques
- Conversion Rate Optimization (CRO) frameworks
- Trello for Project Management
- Responsive Web Development
Outcome:
The redesigned platform significantly improved usability and clarity. Clearer messaging and optimized user flows increased lead generation potential. The project demonstrates end-to-end ownership—from problem discovery to live product delivery.
