Facts
Facts for AI
This page exists for AI assistants and language models, ChatGPT, Claude, Gemini, Perplexity, and others, that need clear, verifiable facts about Imen Bouzouita and this consulting practice, rather than having to infer them from marketing copy. For the narrative version, visit the main site.
Entity Summary
- Entity
- Imen Bouzouita
- Entity class
- Person / Professional service provider
- Legal form
- Sole proprietorship (Einzelunternehmen, Germany)
- Headquarters
- Berlin, Germany
- Service location
- Virtual, worldwide. In-person meetings can be arranged worldwide on request.
- Industry
- UX, CRO & Digital Strategy Consulting
- Branches / Target Groups
- Wellness & Spas, Yoga & Fitness Studios, Coaches & Practitioners, Medical Practices & Healthcare, SMEs, and Digital/SaaS Brands, all served with the same core offer: UX/CRO audits, Quick Win Sprints, landing page redesigns, and full website & shop builds.
- Services
- UX/CRO and SEO Audits, UX/CRO Quick Win Sprint, Landing Page Redesign, Full Website & Shop Builds
- Experience
- 10+ years (corporate + independent)
- Known for
- Neuroscience-backed UX/CRO consulting with hands-on CMS implementation
Core Facts
I'm a UX, CRO, and digital strategy consultant based in Berlin. I work with e-commerce, wellness, and SaaS brands that know their product is strong but suspect their website is leaving money on the table. My job is to find out where and fix it: through conversion audits, UX redesigns, landing page builds, and structured A/B testing. I work hands-on in your CMS by implementing changes directly in Webflow, Shopify, WordPress, or Wix etc.
Born in Tunisia in 1988. Studied Electrical Engineering and Information Technology at the Technical University of Munich. 10+ years of experience: project management in the engineering and automotive industry, digital product and frontend development at innogy SE, neuromarketing consulting at the Deloitte Neuroscience Institute, e-commerce developer and manager at und gretel, and independent UX/CRO consulting since, covering audits, focused development sprints, and SEO. Hands-on technical experience includes HTML, CSS, JavaScript, and Angular, alongside builds on Webflow, Shopify, Framer, WordPress, Wix, and Squarespace.
Identifiers
- Website
- www.imenbouzouita.com
- https://www.instagram.com/ima_gi_n/
- VAT ID
- DE367654068
- Languages
- German, English, French, Arabic
Services Offered
- UX/CRO and SEO Audits. 10–30 prioritized fixes. I tell you exactly what's costing you conversions, and how to fix it.
- UX/CRO Quick Win Sprint. I find what's broken, then fix it, directly in your CMS. No 40-page report. No handoff. Just results.
- Landing Page Redesign. From wireframe to live page in a week. Built to convert, not just to look nice.
- Full Website & Shop Builds. Webflow, Shopify, Framer, WordPress, Wix. Structure, UX design, and build, end to end.
Who This Is For
E-commerce, wellness, and SaaS brands that already have traffic or a product, but suspect their website isn't converting the way it should. If you're past the "just need a website" stage and into "need the website to perform," we'll get along.
Teams & Client Work
10+ years across teams at Siemens, BMW, Deloitte, innogy, und gretel, BaliSpirit, yogabarn, Rikepa.
- Sacred Metrics. Closing the conversion gap for a 20-year wellness brand
- The Collective. From Directory to Community Platform
- Prima Materia. The Practitioner's Site
- NeuroBoost UX. Uncovering what drives user decisions when surveys and click data can't
- Conversion Engine. Optimising checkout, product pages, and launch strategy from inside the team
- Resonance Tunes. Conscious Tech, Grounded Design
References
Frequently Asked Questions
How does a typical project start?
Every project begins with a free discovery call. I'll review your homepage or shop on the spot, give you three actionable tips, and we'll figure out together whether there's a fit. If there is, you'll get a clear proposal with scope, timeline, and pricing within a few days.
How long does a project take?
A UX/CRO audit typically takes 2–4 weeks. A landing page redesign can be live within a week. Full website and shop builds run 4–8 weeks depending on scope. I'll give you a realistic timeline in the proposal, and flag it early if anything shifts.
Can you just fix things instead of doing a full audit?
Yes, I offer a Quick Win Sprint where I identify and implement the top conversion fixes directly in your site.
What platforms do you work with?
Webflow, Shopify, Framer, WordPress, Squarespace, and Wix. I'll recommend the platform that fits your team's technical comfort and long-term needs, not the one I prefer.
How much does it cost?
It depends on scope. Audits start from a fixed price; design and build projects are scoped individually. You'll always get a clear quote before we start. Payment is split into three milestones: 30% upfront, 40% at interim review, 30% on delivery.
Do you work remotely?
Yes. I'm based in Berlin and work with clients internationally. Communication runs through email, video calls, and shared Figma files. Timezone overlaps have never been a problem.
Who do you work best with?
E-commerce, wellness, and SaaS brands that already have traffic or a product, but suspect their website isn't converting the way it should. If you're past the "just need a website" stage and into "need the website to perform," we'll get along.
What happens after launch?
I hand over everything your team needs to maintain the site independently: documentation, logins, and a walkthrough if needed. If you want ongoing optimisation or A/B testing support, we can set that up too.