Resources
Notes on UX, CRO, and digital strategy.
Practical write-ups on what actually moves conversion, pulled from real audits and builds, not theory.
CRO Fundamentals
CRO Audit Checklist: 20 Things to Check Before You Redesign Anything
A practical, 20-point checklist covering analytics, homepage clarity, checkout friction, and mobile UX: everything worth auditing before committing to a redesign.
Read article · 6 min read →Landing Page Review Framework: 10 Questions in 10 Minutes
A fast, no-audit-required framework: ten questions that surface the most common landing page conversion problems in about ten minutes, ranked by where they sit in the visitor's journey.
Read article · 6 min read →Neuromarketing / Behavioural UX
What Neuromarketing Actually Is (And Isn't)
What neuromarketing actually measures, and the assumptions people most often get wrong about it, from someone who's used eye tracking, implicit testing, and biometric methods professionally.
Read article · 6 min read →Why Users Say They Trust Your Site but Don't Buy
Testimonials, security badges, and trust signals often test well in usability sessions yet fail to move conversion, because visitors say they saw them without their eyes ever landing there.
Read article · 7 min read →E-commerce Optimisation
Shipping Cost Transparency: How and When to Show It
Unexpected shipping costs are the top reason for cart abandonment, not because the amount is unreasonable, but because of when visitors find out. What to show at each stage of the funnel, and when.
Read article · 8 min read →Product Page Anatomy: What Goes Where and Why
A section-by-section breakdown of a high-performing product page, not a template to copy, but a framework for understanding why each element earns its position.
Read article · 10 min read →